Creative Agency of the Year
HKMA Awards | 2019, 2022, 2023
DDB Hong Kong, named ‘Creative Agency of the Year’ in 2019, 2022, and 2023, showcases its creative industry breakthrough and sustained commitment to excellence.
We are the Emotional Advantage Agency.
At DDB, we believe that by unlocking emotion, we can move people, culture and business. In a world of personalized dullness, brands that move people emotionally don’t just stand out, they outperform. That’s why we’ve built our entire philosophy around one driving idea: emotional advantage creates business advantage.
For over 75 years, we’ve proven that when you connect with people on a human level—when you make them feel something deeply—they act. And when they act, brands grow.
We ask a very simple question: Does It Move You?
We are in a relentless pursuit of answering this question and we won’t stop until we make a difference because we obsess over what actually moves people and moves brands. It’s our filter and our commitment to producing creative that connects, resonates, and works in the real world. Our approach is built on three fundamental truths:
- Emotion is the biggest driver of effectiveness. Rational arguments are processed, but emotions are felt—and only feelings lead to action. We harness the unreasonable power of emotions to give brands an unfair advantage.
- Creativity is the last unfair advantage in business. The most creatively awarded campaigns are proven to be ten times more efficient at driving growth. Our ideas don’t just win awards; they win business.
- Culture is our canvas. From leveraging our proprietary Feels Barometer research tool to decode emotions at scale to crafting stories that tap into cultural truths, we ensure brands don’t just participate in culture—they shape it.
A HISTORY OF MOVING THE INDUSTRY
Bill Bernbach changed advertising forever when he put a writer and an art director in the same room and told them to make magic. Since 1949, DDB has been at the forefront of creative revolutions—from Volkswagen’s iconic “Think Small” campaign to Disney’s Boy and the Octopus to Skittles Commercial: The Broadway Musical. We’ve never been interested in maintaining the status quo. We exist to move our industry forward.
TECHNOLOGY WITH HEART
We believe technology, when used with intention, can deepen creativity—not replace it. We see AI as a partner, just as Bill Bernbach saw Paul Rand as his creative partner. That’s why we built RAND DDB, our proprietary AI platform designed to accelerate emotional creativity across the entire creative process.
From insight generation to ideation, from content creation to optimization, RAND DDB helps our teams create more emotionally resonant, culturally relevant work—faster and smarter. It doesn’t replace creative ahas. It enhances it.
Our Services
Creative & Business Strategy (CBS): Uncovering opportunities outside the box. We provide you with strategic thinking that unlocks unreasonable growth for your brand.
Large Scale Creative (LSC): Ideas you never saw coming. We specialise in work that appeals to emotions, in order to achieve rational goals.
Brand Strategy & Design (BSD): Experiences and design with heart. We create designs and branded experiences that not only look good but also are strategic and induce emotions.
Digital & Social Solutions (Tribal): Digital technology and humanity. We build digital and social solutions that start and end with the human experience.
Performance Marketing (TRACK): Data with emotional relevance. We translate data into more impactful ideas and better business performance.
Content Production (MOTION): Content that moves people. We create branded content for a modern world, powered by talented makers and producers.
Our Accomplishments
DDB Group Hong Kong has a distinguished record of success and recognition in the creative industry. Their accolades are a testament to their commitment to excellence, innovative spirit, and impactful campaigns. With repeated honors such as the ‘Most Effective Agency’ and ‘Creative Agency of the Year’, they have made their mark both locally and globally.
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Best Partnership of the Year
Campaign Asia AOY | Gold Award 2022, 2023
Gold award recipient for ‘Best Partnership of the Year’ in 2020 and 2023. Nominated as one of the ‘Global Top 3 Best Places to Work’.
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Most Effective Agency 2023
WARC Ranking | APAC Top 50 / Global Top 100 / Bronze Winner
Having won ‘Most Effective Agency’ bronze twice in Hong Kong and ranking among the top 50 ‘Most Effective Agencies’ in APAC, also having been nominated among the top 100 most effective campaigns globally. -
Blue Dragon Award
Dragons of Asia Awards
Awarded the “Best of Hong Kong” Blue Dragon at the Dragons of Asia Awards. -
Grand Effie
Effie Awards (Hong Kong)
Winning the Grand Effie and three metals as the Association of Accredited Advertising Agencies of Hong Kong (HK4As) presented the 2023 Hong Kong Effie Awards.
Our Team
Be part of the dynamic and innovative team at DDB Hong Kong, located in the lively Cyberport. Dive into creativity, make an impact with groundbreaking campaigns, and thrive in our diversity. Excited? Click the button below to see how you can join us!
All the Latest News
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