Izmael Crespo: “Advertising Can Be About Enjoyment, Not Interruption”
DDB Hong Kong’s new creative director shares insights on his creative energy, gaming and advertising fusion, and the power of global amplification:
A melting pot of the south-east, Hong Kong’s advertising landscape is characterised by diversity and creativity, often bringing disparate sub-cultures and traditions together to connect people.
Hailing originally from Columbia, Izmael Crespo, DDB Hong Kong’s newest creative director, is bringing ten Lions’ worth of experience to the melting pot.
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