How ad agencies can bridge the gap between CMOs and the board

Andreas Krasser, who moved from ad agency creative strategist to CEO himself, explores how ad agencies can play a crucial role in helping marketers communicate the value of marketing to CEOs and the board.

A recent study by McKinsey pointed out that CEOs who place marketing at the core of their business strategy are twice as likely to register growth than those who don’t. The issue, however, as pointed out by McKinsey, is that marketing doesn’t have a seat at the table: more than 40% of Fortune 500 companies do not feature a single customer-related role amongst the executive committee.