Our Values


DDB Group Hong Kong (DDB and Tribal Worldwide) is united behind our founder Bill Bernbach’s belief that creativity is the most powerful force in business.

We believe our strength lies in combining our firepower as a big player with the attitude, hunger and drive of a start-up.

At DDB Group Hong Kong, we choose innovation over process. We believe entrepreneurship should be at the heart of everything we do. Our vision is to be Hong Kong’s biggest start-up agency.

In 2015, we became the first agency to combine the areas of strategy and innovation, and realise a new approach to planning that offers fast-paced thinking, actionable recommendations and flexible plans that drive effective and engaging marketing solutions relevant to the new business economy.

Our longstanding relationships with our valued clients is a testament to our upstream, results-driven approach that expands our role beyond that of a traditional creative agency – building a true strategic partner in business.

In 2016, Campaign Asia Pacific awarded DDB Group Hong Kong and McDonald’s with the Agency-Marketer Partnership Award, recognising the most effective collaboration in the region. Over the years, the group’s shared achievements have become legendary in the McDonald’s system worldwide.