DDB Group Hong Kong announces new partnerships under strengthened management team
DDB Group Hong Kong has added a number of exciting new accounts across a wide variety of sectors to its already diverse portfolio of clients. The new partnerships follow several high profile appointments at the agency to bolster its global management unit, technology expertise and leadership team.
Over the past few months, the agency has joined forces with Hong Kong International Airport’s (HKIA) dynamic new business and entertainment complex SKYCITY, French beer brand Kronenbourg 1664, and new venture GenLife.
Hot on the heels of his appointment as Managing Partner and Chief Creative Officer, Keith Ho commended the truly integrated team at DDB, “We have a fantastic team here in Hong Kong. The agency’s long-standing relationships with some of the most coveted brands in the city bear testament to the team’s enthusiasm and tenacity. We simply cannot wait to introduce more new work, and grow our budding new partnerships over the coming years.”
A major development project poised to transform HKIA from a city airport into an airport city, SKYCITY has appointed DDB following two consecutive pitches. A strategic, b2b-centric brand communication piece was created to help SKYCITY draw in developers; followed by an interactive digital platform to introduce the world-class destination to consumers. The culmination of the two projects helped mold what will soon be Hong Kong’s largest retail complex into a fascinating new destination where people from all over the world come together to shop, dine and have fun.
Kronenbourg 1664 joined forces with DDB to help establish a new communication platform, and boost regular consumption in Hong Kong. To spark an emotional connection with sophisticated beer drinkers in the city, DDB created ‘Le Moment We Adore’ – signifying moments carved out of busy lives to savour the occasion, and enjoy quality time. Launched in May, the integrated campaign and large-scale OOH installations include ‘Le Moment by the Harbour’, a Parisian-inspired event in partnership with Le French May, complete with ambient music, delicious food, great company and fantastic beer.
DDB has also entered an agreement to create a brand identity for new venture GenLife, driving the next generation of intelligent insurance companies. Operating out of Hong Kong and Silicon Valley, GenLife is initially positioned as a research and development centre of excellence collaborating with leading global insurers.
In addition to Ho, the news follows the recent promotion of Irene Tsui to Managing Partner, as well as the appointments of Executive Creative Director for Global Business Jamal Hamidi, International Business Director Justin Bonnett, and Technical and Operations Director Bocys Lam.