DDB crowned best of show agency at the Hong Kong MArkies 2016

MArkies 1As the best performing agency, DDB Group Hong Kong has been crowned Best of Show Agency at the Hong Kong MArkies, which took place on Friday 22 April at the Mira Hong Kong. The awards night pitted the best works of Hong Kong’s agencies against each other in an event that celebrated creativity, effectiveness and execution.

Taking the awards by storm, DDB landed five Golds, two Silvers and one Bronze awards, as well as four finalists. Trophies were presented to the agency for its work for key clients McDonald’s, Vita, Landmark and TSL and across a wide spectrum of categories from Best Idea – Experiential, Best Idea – Customer Engagement, Best Idea – Launch, Best Idea – Video to Best Idea – Apps.

MArkies 2

Carol Lam, Managing Director and Chief Creative Officer of DDB Group Hong Kong said, “We are thrilled to top the MArkies and to have done it with big, serious clients. We have always had a reputation for developing creative solution to help brands achieve great business success. Our wins tonight are testament to this and we shall keep applying this belief to every one of our clients.”

The finalists were selected after a week of intensive judging involving 14 senior marketers, who spent days and days pouring through almost 600 submissions – a record for the Hong Kong awards.

The MARKies recognises the most innovative, creative and effective campaigns or projects spanning Hong Kong’s entire marketing services industry. From unique one-offs to long-term campaigns and programmes, the MARKies gives agencies in HK the opportunity to showcase unique and deserving work of brilliance.

DDB AWARDS

GOLD

LANDMARK Christmas 2015 – Wishes Come True

Category: Best Idea – Apps

 

VITASOY Stand By Me & A-Z Collectable Packs Campaign

Category: Best Idea – Customer Engagement

 

McDonald’s Quarter Pounder – A Surprise in Disguise

Category: Best Idea – Experiential

 

McDonald’s – The Big Mac Karaoke Chant

Category: Best Idea – Video

Category: Best Use of Video

 

SILVER

LANDMARK Christmas 2015 – Wishes Come True

Category: Best Use of Digital

 

McDonald’s – The Big Mac Karaoke Chant

Category: Best Idea – Content

 

BRONZE

McDonald’s Create Your Own Taste – My Signature Burger: The World’s First Patent Burger

Category: Best Idea – Launch

 

FINALISTS

LANDMARK Christmas 2015 – Wishes Come True

Category: Best Use of Apps

 

McDonald’s Quarter Pounder – A Surprise in Disguise

Category: Best Idea ­– Retail

 

Vitasoy – Living in a Yuan Yang World

Catgeory: Best Idea – TV

 

TSL Jewellery Finger Language

Category: Best Idea – Social

 

For the full list of awards click here: http://www.marketing-interactive.com/markies/hk/finalists/

 

Guest Author DDB Blog