McDonald's
McDonald’s Coffee announces shock retirement
DDB Hong Kong | McDonald’s
McDonald’s – Coffee retirement:
In 2023, McDonald’s Hong Kong decided to upgrade its standard coffee to the higher-quality McCafe coffee across all of their stores, without any additional cost to customers. Although McDonald’s Coffee is one of the most consumed coffee brands in Hong Kong, it is also the least talked about.
Playing on the idea that you only realise your love for something when you lose it, McDonald’s coffee lovers were given a shock – with mass announcement of the “retirement” of McDonald’s coffee. When conversations were at their peak, the reason behind it all was revealed… a full-range upgrade to McCafe Coffee across all stores, for the same price!