Hagar International
Kintsugi mobilises donors for modern slavery survivors
DDB Hong Kong | Hagar International – Unbroken
The powerful ‘Unbroken’ campaign draws from the Japanese art of Kintsugi, which is the technique of fixing broken pottery pieces by using gold to repair the cracks.
To raise awareness of modern slavery and Hagar International’s work supporting survivors of trafficking, as well as attract donors, we partnered with a Kintsugi artist. The Japanese artist restored a shattered sculpture, illustrating the strength and resilience of these women and highlighting the transformative power of Hagar International’s support in helping these women heal and rebuild their lives.
In addition to documenting and sharing the restoration of a broken bust exemplified by the story of a real-life survivor, Kintsugi workshops aimed to enhance the message and motivate donors to take action.