Andreas Krasser promoted to Head of Strategy & Innovation at DDB Group Hong Kong
In a move to further elevate DDB Group Hong Kong’s innovative and strategic output, Andreas Krasser has been promoted to Head of Strategy & Innovation and becomes part of the management team.
Half Korean, half Austrian and an entirely new breed of planner, Andreas combines a deep understanding of digital technology and innovation with the essentials of brand, business and communications planning. During his two years with DDB Group Hong Kong he has helped to fundamentally change the business conversation for clients ranging from McDonald’s to Fonterra to Volkswagen. His unique talent and skills have helped the agency to win more than 20 effectiveness awards, such as the Grand Effie in 2014, two gold Effies for McDonald’s and Volkswagen in 2015, and silver and bronze at the recent WARC Prize for Asian Strategy 2015.
Andreas was previously Lead Planner at DDB Group Korea, where he was crowned winner of Campaign Asia’s prestigious North Asia Planner of the Year award. He is also a published author in the field of cross-cultural consumer research, and writes a bi-monthly column for the digital marketing publication ClickZ.
Irene Tsui, General Manager of DDB Group Hong Kong said, “It has been incredibly rewarding to witness Andreas’ evolving contribution to the agency. It is only a logical step to have him now bring this contribution to the management team. He is a rare find and will be instrumental in spearheading innovation within the agency, while continuing to strongly boost our planning service offerings.”
David Tang, CEO of DDB Asia said, “Andreas is such an adventurous and passionate planner and a totally nice chap. He is the sort of planner clients and creatives just love to work with. I have a lot of respect for his thinking, his passion and his humility – he’s blessed with such are markable blend of talent and pure goodness.”
Andreas Krasser, Head of Strategy & Innovation added, “I’m humbled by this promotion and honoured to become part of the agency’s management team. I’m looking forward to collaboratively making a mark on the industry by creating the deepest strategy offering in the market. I have a top brand strategist, and a bunch of very bright and insightful local planners on my team, who are now also joined by a tremendously resourceful technologist. Together, we hope to offer the sort of planning that will drive Hong Kong’s most innovative