Keith is an award-winning creative icon. He joined DDB in 2017 to give the agency a dynamic Hong Kong focus.
Keith has an impressive creative track record, and is well respected for his entrepreneurial drive in working with some of the biggest brands in Hong Kong, including Hang Seng Bank, HSBC, Hong Kong Tourism Board, Wellcome Supermarket, 1010, One2Free, GSK and Microsoft.
During his accomplished career in advertising, Keith has worked at leading agencies such as Bates, Ogilvy, JWT and McCann, across many blue chip accounts. Also a very talented TV director, he spent two years at production company Another Factory.
Prior to joining DDB, Keith was at Grey for more than 11 years, as Executive Creative Director, Chief Creative Officer and Managing Director. He led the agency to win the highly coveted Kam Fan Agency of the Year 2016, and bring home accolades from Cannes Lions in addition to many other international and regional award shows.
People champion and DDB stalwart Irene has spent half of her career life with DDB. Prior to taking up the Managing Partner role, Irene was General Manager and People Director, dedicated to engaging and developing the company’s most important asset – people.
During her time as business lead, Irene spearheaded many successful campaigns and helped bring home DDB’s first Grand Effie and Grand Kam Fan awards.
Irene is passionate, solutions-driven and has many years experience working across categories like banking, retail, FMCG and blue chip corporations, including McDonald’s, A.S. Watson Group, HSBC, Standard Chartered Bank, DBS and MTR.
Finding better solutions for clients, the agency, her daughter and her dog, are what makes Irene’s everyday life so enjoyable.
Half Korean, half Austrian and an entirely new breed of planner, Andreas combines a deep understanding of digital technology and innovation with the essentials of brand, business and communications planning.
He has won dozens of prestigious effectiveness awards, including the Grand Effie in 2014, two gold Effies in 2015, and silver and bronze at the 2015 Warc Prize for Asian Strategy.
Andreas was previously Lead Planner at DDB Group Korea, where he was crowned winner of Campaign Asia‘s prestigious North Asia Planner of the Year award. He is also a published author in the field of cross-cultural consumer research, and a regular speaker at industry events.
Andreas is fluent in German, English and Korean. In his free time, he enjoys illustrating comics, snowboarding, and beatboxing for his little daughter.
Top-notch digital marketer Leo took charge of Tribal Worldwide Hong Kong as Head of Digital at DDB in 2016.
Leo has a strong track record in creating innovative and integrated brand experiences that translate into commercial success for clients. In addition to driving creative, compelling and comprehensive digital solutions, Leo also champions a new breed of social-commerce services. Since joining DDB, Leo has significantly bolstered Tribal’s client portfolio, and DDB’s technology expertise.
Over the course of his career, Leo has worked alongside an impressive selection of Hong Kong’s blue chip clients, including Hong Kong Tourism Board, Hang Seng Bank, AXA, Wynn, BMW, Chow Sang Sang, Dairy Farm Group and Ocean Park.
He joined DDB from WPP’s digital network Mirum Hong Kong, where he helped the agency win Marketing Magazine‘s Innovative Agency of the Year, Mobile Agency of the Year and Best Client Management Team in 2015.
With experience spanning across advertising, digital, PR, social, and journalism, Jamal is a creative director with a truly integrated view of how to solve client problems through storytelling.
This integrated view is also an international view, gained through agency experience in Australia, New Zealand, the UK, and Hong Kong, working on projects that have pretty much spanned the entire globe.
Along the way, Jamal has worked on clients from a wide range of industries, creating campaigns for everything from children’s toys to financial publications, from quick service restaurants to military contractors.
His work has been recognised at major award shows, including international festivals such as Cannes, D&AD, One Show, Spikes, the Webbys, AdFest, and the DMAs.
Jamal holds a Master’s degree in Marketing. He collects vintage guitars and play them badly. He’s also a long-suffering supporter of the Sydney Roosters rugby league team.
Benny has been in the advertising industry for nearly 20 years. He is a solid brand builder and strategic partner, and believes if creativity is the solution, effectiveness will follow.
Benny has a strong track record working across FMCG, retail, banking, telecom and properties, with blue chip brands including VITA, Hang Seng Bank, Hong Kong Land, Solvil et Titus, HKU Space, PCCW, PPS, TSL, Chow Tai Fook Jewellery, HSBC, DBS Bank, Bausch + Lomb, Nivea and Oreo.
He has been recognised at the Effie and HKMA Awards, and has been Chairman of the Effie committee since 2015.
Benny has spent time at JWT, Ogilvy and DraftFCB in Hong Kong, and even dabbled in setting up his own agency for a year.
With the exception of an assignment in Europe in the late 90’s, Peter has lived in Asia for 20 years. He is a specialist in the management of global accounts, working with companies like Procter & Gamble, Unilever, McDonald’s, Coca-Cola, Pepsico, Nestlé, Kraft, Kellogg’s and Philip Morris.
Peter is a three time recipient (2012, 2013 & 2014) of the Grand Effie in Hong Kong, the country’s highest award for marketing effectiveness excellence.
He is also a two-time finalist (2010 & 2012) of Campaign Magazine’s Asia-Pacific Suit of the Year award, as well as the recipient of multiple awards from global companies like McDonald’s, Procter & Gamble, MTV, and organisations like Cannes, Clios, FIAP, Eurobest, Spikes, Kam Fan, Warc and the HKMA.
Peter was born and raised in Brazil, the son of American expats who decided to stay. He now lives in Hong Kong with his wife, daughter, and a yellow Lab called Sam. In his spare time, he tries to get away from offices, planes and hotels to the great outdoors, and enjoys rock-climbing, surfing, and snowboarding.
Doris joined DDB in 2010 as Finance Director to oversee the finance and accounting, IT, administration and human resources functions for both Hong Kong and Guangzhou. She has since been promoted to Chief Financial Officer, and works alongside DDB’s senior management team to shape the agency’s overall strategy and direction.
Doris started her career at Ernst and Young CPA in Hong Kong, followed by a move into commercial accounting with Hutchison Priceline Travel Limited, where she helped to build the accounting system from scratch to operation.
Doris entered the media industry as Finance Director at News Corporation’s STAR Group, in charge of 15 accounting staff, and fully responsible for the profits and losses across Hong Kong, Taiwan, China, Southeast Asia and India.
Prior to joining DDB, Doris was with FCB, where she played an instrumental part in partnering with the Managing Director to turnaround a net profit position after being with the company for a year.