Andreas Krasser


Half Korean, half Austrian, and a planner by trade.

Andreas’s work has regularly been recognized at local, regional, and international awards including Cannes Lions, Effies, the AMEs (Tangrams), and the WARC Prize for Asian Strategy. In 2013, he was named Campaign Asia’s Planner of the Year for North Asia, and in 2017 he won Brand and Strategic Planner of the Year for Greater China. In the same year, Andreas was also listed among Creativepool’s Global Top 100 Influencers.

He is a published author in the field of cross-cultural consumer research, an avid writer for industry publications, and frequently lends his views on stage at international marketing conventions.

Andreas is fluent in German, English, Korean, and claims to know how to get himself into trouble in Russian.

In his free time, Andreas likes to illustrate comics, try not to injure himself during CrossFit, and continuously find new ways to keep his little daughter entertained.

Irene Tsui

Managing Director

People champion and DDB stalwart Irene has spent half of her career life with DDB. Prior to taking up the Managing Partner role, Irene was General Manager and People Director, dedicated to engaging and developing the company’s most important asset – people.

During her time as business lead, Irene spearheaded many successful campaigns and helped bring home DDB’s first Grand Effie and Grand Kam Fan awards.

Irene is passionate, solutions-driven and has many years experience working across categories like banking, retail, FMCG and blue chip corporations, including McDonald’s, A.S. Watson Group, HSBC, Standard Chartered Bank, DBS and MTR.

Finding better solutions for clients, the agency, her daughter and her dog, are what makes Irene’s everyday life so enjoyable.


Leo Tsui

President of Tribal and Chief Digital Officer

Top-notch digital marketer Leo took charge of Tribal Worldwide Hong Kong as Head of Digital at DDB in 2016.

Leo has a strong track record in creating innovative and integrated brand experiences that translate into commercial success for clients. In addition to driving creative, compelling and comprehensive digital solutions, Leo also champions a new breed of social-commerce services. Since joining DDB, Leo has significantly bolstered Tribal’s client portfolio, and DDB’s technology expertise.

Over the course of his career, Leo has worked alongside an impressive selection of Hong Kong’s blue chip clients, including Hong Kong Tourism Board, Hang Seng Bank, AXA, Wynn, BMW, Chow Sang Sang, Dairy Farm Group and Ocean Park.

He joined DDB from WPP’s digital network Mirum Hong Kong, where he helped the agency win Marketing Magazine‘s Innovative Agency of the Year, Mobile Agency of the Year and Best Client Management Team in 2015.


Jamal Hamidi

Executive Creative Director, Global Business

With experience spanning across advertising, digital, PR, social, and journalism, Jamal is a creative director with a truly integrated view of how to solve client problems through storytelling.

This integrated view is also an international view, gained through agency experience in Australia, New Zealand, the UK, and Hong Kong, working on projects that have pretty much spanned the entire globe.

Along the way, Jamal has worked on clients from a wide range of industries, creating campaigns for everything from children’s toys to financial publications, from quick service restaurants to military contractors.

His work has been recognised at major award shows, including international festivals such as Cannes, D&AD, One Show, Spikes, the Webbys, AdFest, and the DMAs.

Jamal holds a Master’s degree in Marketing. He collects vintage guitars and play them badly. He’s also a long-suffering supporter of the Sydney Roosters rugby league team.


Peter Rodenbeck

VP Regional Director

With the exception of an assignment in Europe in the late 90’s, Peter has lived in Asia for 20 years. He is a specialist in the management of global accounts, working with companies like Procter & Gamble, Unilever, McDonald’s, Coca-Cola, Pepsico, Nestlé, Kraft, Kellogg’s and Philip Morris.

Peter is a three time recipient (2012, 2013 & 2014) of the Grand Effie in Hong Kong, the country’s highest award for marketing effectiveness excellence.

He is also a two-time finalist (2010 & 2012) of Campaign Magazine’s Asia-Pacific Suit of the Year award, as well as the recipient of multiple awards from global companies like McDonald’s, Procter & Gamble, MTV, and organisations like Cannes, Clios, FIAP, Eurobest, Spikes, Kam Fan, Warc and the HKMA.

Peter was born and raised in Brazil, the son of American expats who decided to stay.  He now lives in Hong Kong with his wife, daughter, and a yellow Lab called Sam.  In his spare time, he tries to get away from offices, planes and hotels to the great outdoors, and enjoys rock-climbing, surfing, and snowboarding. 


Doris Yim

Chief Financial Officer

Doris joined DDB in 2010 as Finance Director to oversee the finance and accounting, IT, administration and human resources functions for both Hong Kong and Guangzhou. She has since been promoted to Chief Financial Officer, and works alongside DDB’s senior management team to shape the agency’s overall strategy and direction.

Doris started her career at Ernst and Young CPA in Hong Kong, followed by a move into commercial accounting with Hutchison Priceline Travel Limited, where she helped to build the accounting system from scratch to operation.

Doris entered the media industry as Finance Director at News Corporation’s STAR Group, in charge of 15 accounting staff, and fully responsible for the profits and losses across Hong Kong, Taiwan, China, Southeast Asia and India.

Prior to joining DDB, Doris was with FCB, where she played an instrumental part in partnering with the Managing Director to turnaround a net profit position after being with the company for a year.