Andreas Krasser

CEO

Half Korean, half Austrian, a strategist turned CEO.

Andreas’s work has regularly been recognised at local, regional, and international awards including Cannes Lions, Effies, the AMEs (Tangrams), and the WARC Prize for Asian Strategy. He was named Campaign Asia’s Planner of the Year in 2013 for North Asia and in 2017 for Greater China. In 2019, Andreas was listed among Campaign Asia’s 40 under 40, which recognises the top rising talent from the Asia-Pacific region and their efforts to positively influence the industry.

He is a published author in the field of cross-cultural consumer research, and an avid writer for industry publications such as ClickZ, Marketing Magazine, Campaign Brief Asia, Campaign Asia, and the WARC Blog. He also frequently lends his views on stage at international marketing conventions such as Advertising Week in Tokyo, DigiCon in Manila, and ADSTARS in Busan.

Andreas is fluent in German, English, Korean, and claims to know how to get himself into trouble in Russian.

In his free time, Andreas likes to illustrate comics, try not to injure himself during CrossFit, and continuously find new ways to keep his little daughter entertained.

Leo Tsui

Chief Business Officer

Leo Tsui is one of Hong Kong’s most established digital marketers, turned integrated advertising campaign specialist.

Leo started his career as a programmer before bringing his technological expertise to advertising. His unique perspective, that of a passion for brand building and technological know-how, has proven invaluable to many clients.

When joining DDB in 2016, Leo initially took charge of Tribal Worldwide Hong Kong as Head of Digital. He quickly grew Tribal Worldwide Hong Kong from 5 to 40 people and expanded their offering from digital production to a competitive full-service digital-led creative agency. Having significantly bolstered DDB Group Hong Kong’s digital offering, Leo now oversees the range of integrated campaigns and brand experiences for the agency group’s diverse range of clients.

During his time with DDB Leo has led campaign development for an impressive array of clients including HKTB, McDonald’s, Samsung, Johnson and Johnson, Dairy Farm Group, Manulife and Allianz, and over the course of his career, worked for a range of other big brands such as AXA, BMW, Ocean Park, Hang Seng Bank, Wynn, and Chow Sang Sang.

An ex-semi professional soccer player, these days Leo likes to challenge himself doing Cross Fit.

Doris Yim

Chief Financial Officer

Doris joined DDB as a Finance Director, overseeing finance and accounting, IT, administration and HR functions for both the Hong Kong and Guangzhou operations. Four years later, Doris was promoted to Chief Financial Officer of DDB Group Hong Kong, partnering with other senior management to shape the overall strategy and direction of the business.

Doris started her career at Ernst and Young CPA in Hong Kong, followed by a move into commercial accounting with Hutchison Priceline Travel Limited, where she helped to build the accounting system from scratch to operation.

Doris first entered the media industry by taking up the role of Finance Director at STAR Group, a wholly-owned subsidiary of News Corporation. Working in the regional head office based in Hong Kong, Doris led a team of fifteen accounting staff, with full responsibility of the P&L across HK, Taiwan, China, SEA and India. Prior to joining DDB, Doris was with FCB, where in partnership with the Managing Director, she turned around a net profit position after being with the company for a year.

Doris lives for exploring the world at great heights and depths with skiing and scuba diving adventures, but will also happily spend all day at home preparing food for her family.

Irene Tsui

Managing Director

Over half of Irene’s twenty plus years of marketing and advertising experience have been spent with DDB. A driving force behind key businesses, Irene is also a force behind talent development, having previously been People Director for DDB Group Hong Kong and Guangzhou.

Irene’s earlier experience client-side allows her to truly understand business challenges and identify and develop the right agency solutions, appreciating both client and agency perspectives along the way. Her specialty is retail and destination marketing, showcased by a portfolio of client experience that includes McDonald’s, Dairy Farm Group, A. S. Watson’s, Hang Seng Bank, HSBC, Melco International, Australian Tourist Commission, Lane Crawford, Salvatore Ferragamo, YSL and Estee Lauder.

Irene has a proven track record of building long term client relationships, finessing business operations and team integration, but no recognition was as rewarding as when she helped DDB win its first Grand Effie and Grand Kam Fan Awards.

Irene is a keen supporter of the development of the local industry. In 2019 she took on the role of Chairman of the committee of the Hong Kong EFFIE Awards, helping to make this important event’s return to market a major success.

Always up for a challenge, finding better solutions for her clients, colleagues, her daughter and her dog are what Irene loves to do most.

Peter Rodenbeck

VP Regional Director

With the exception of an assignment in Europe in the late 90’s, Peter has lived in Asia for over 20 years. He is a specialist in the management of global accounts, working with companies like Procter and Gamble, Unilever, McDonald’s, Coca-Cola, Pepsico, Nestle, Kraft, Kellog’s and Philip Morris.

Peter is a three-time recipient (2012, 2013, & 2014) of the Grand Effie in Hong Kong, the country’s highest award for marketing effectiveness excellence. He is also a two-time finalist (2010 & 2012) of Campaign Magazine’s Asia-Pacific Suit of the Year award, as well as the recipient of multiple awards from global companies like McDonald’s, Procter & Gamble, MTV, and organisations like Cannes, Clios, FIAP, Eurobest, Spikes, Kam Fan, WARC and the HKMA.

Peter was born and raised in Brazil, the son of American expats who decided to stay. He now lives in Hong Kong with his wife, daughter and a yellow lab called Luna. In his spare time, he tries to get away from offices, planes and hotels to the great outdoors, and enjoys rock-climbing, surfing, and snowboarding.

Jamal Hamidi

ECD

With over 16 years of experience spanning across advertising, digital, PR, social, and journalism, Jamal is a creative director with a truly integrated view of how to solve client problems through storytelling.

This integrated view is also an international view, gained through agency experience in Australia, New Zealand, the UK, and Hong Kong, working on projects that have pretty much spanned the entire globe.

Along the way, Jamal has worked on accounts from a wide range of industries, creating campaigns for everything from children’s toys to infrastructure companies, from quick service restaurants to financial publications.

His work has been recognised at major international award shows such as Cannes, D&AD, One Show, Spikes, the Webbys, AdFest, and the DMAs. Jamal has also been on juries for New York Festivals (Grand Jury), Dragons of Asia and AIMIA.

Jamal holds a Master’s degree in Marketing. He collects vintage guitars and plays them badly. He is also a long-suffering supporter of the Sydney Roosters rugby league team.

Frankie Fung

ECD

Frankie is an esteemed creative with over 19 years of experience in advertising in both Hong Kong and China.

As a strong believer in the integration of online and offline work, Frankie has created many successful holistic and social campaigns for brands. He has led creative development on a wide range of accounts including McDonald’s, Manulife, Lipton, Volkswagen, Philips, Bank of China, HSBC and Dragonair.

Frankie’s dedication to highly creative and effective work has resulted in winning over 100 local and international creative and marketing awards, such as Hong Kong Grand Kam Fan, Cannes, One Show, Spikes Asia, AdFest, Longxi Advertising Awards, Times Chinese Advertising Awards, Effie Awards and Markies. He has also participated in judging the work of the New York Festival, LongXi Advertising Awards and LongXi NOVA Awards.

Frankie is a self-confessed kid that never grew up. He loves collecting toys (he has a collection of almost a thousand Tomica toy cars) and enjoys reading children’s novels together with his daughter.

Marco Lam

ECD

As one of Hong Kong’s digital communications pioneers, Marco Lam has spent over 12 years developing award-winning digital solutions across a variety of mediums.

His agency career began in 2007 as an Assistant Art Director, but it was once he was a Creative Director that he really learned of his passion to translate brand ideas in to more sophisticated platforms and digital experiences.

Prior to joining DDB, Marco was Executive Creative Director at Mirum, where he managed global digital projects on brands such as Nikon, Dairy Farm, Huawei and HSBC. In 2016 he started with DDB Tribal Worldwide in Hong Kong as Executive Creative Director and now is ECD across the agency group. Since joining DDB he has worked with brands such as Samsung, Johnson and Johnson, Hang Seng Bank, AXA, FWD and McDonald’s.

Marco believes in always striving to create a better experience for the consumer and doing work that has real relevance, rather than simply creating a brief impression by being new or different. Marco has received many awards including countless MARKies awards, Mob-Ex, Webbie, Kam Fan, IAC and Asia Interactive awards. Marco has also judged at the LongXi Awards.

Marco spends his spare time doing professional sports photography and when not working on his own creative pursuits likes to sit back and admire others’, by indulging in his addiction to watching movies.

Maggie Cheung

Business Director

Maggie has more than 20 years of experience in marketing. She spent the first years of her career on the client-side marketing consumer goods before realising her true calling was to work within an agency. She made the move over ten years ago and has never looked back.

Before arriving at DDB, Maggie’s agency experience consisted of senior account servicing positions at a Branding Agencies Eight Partnership, Alchemy Asia and KymeChow Communications. At these agencies Maggie worked on a wide range of brands including Sun Life Financial, AIA, Prudential, Kerry Properties and OVOLO Hotels.

Maggie started at DDB as Business Director in 2017. She heads up a 12 person-strong account servicing team for what is one one of the market’s most famous advertisers and the agency’s largest account, McDonald’s. 

Maggie has led the team through a very successful period, achieving recognition via countless creative and effectiveness awards and most recently celebrated with the client the fact that McDonald’s was recognised as Marketer of the Year, 2019, by the Hong Kong Management Association.

Managing one of the most dynamic and fast-paced accounts in Hong Kong keeps Maggie pretty busy but when she’s not working you’ll probably find her balancing that by enjoying some quiet time with her dog…, and maybe with a glass of wine in her hand.

Adrian Tso

Group Strategy Director

Adrian joined DDB in 2015, and has since led strategic thinking on both local and regional business. He initially started in the role of Senior Planner and was promoted to lead the planning team in 2019.

Adrian’s background saw him largely focus on finance and real estate industries, specialising in corporate branding and communications. He developed brand strategies at Brand Union for Prudential, Prudential Financial, Swire Properties, Henderson Land and Grosvenor. He also spent time at start-up Nanoleaf, helping them launch their brand.

Since joining DDB his account experience is now wide-ranging and all-encompassing, including Hang Seng Bank, FWD Insurance, Samsung, A2 Milk Company, Hagar International, and McDonald’s, to name a few.

Adrian drives strategy in advertising through a rare combination of long term, big picture thinking and an astute insight into both commercial implications and human behaviour. As a result of this approach, in collaboration with creative partners, he has produced multiple award-winning campaigns and has also judged creative effectiveness at the APAC Effie Awards.

Born and bred in Hong Kong, Adrian was educated in the U.S. with a BA in Political Science from the University of Wisconsin – Madison. His interests are eclectic and diverse, ranging from mixed martial arts to crypto-currencies, and from gaming to behaviour economics.

Koman Ko

Business Director

Koman started his career in advertising in 2008. In his 12 years in the industry he has only become more passionate about finding the most effective creative business solutions for clients.

Koman has worked on a wide range of accounts in the banking, tourism, FMCG and beauty industries. He has worked on major brands such as Hong Kong Tourism Board, FWD Insurance, McDonald’s, AXA, Johnson and Johnson and Hong Kong International Airport.

When joining DDB, Koman initially worked six years on the fast-paced McDonald’s account gaining experience on brand building and integration. He then took on the role within the agency group of account lead of digital business for Tribal DDB Worldwide, strengthening his expertise as an integrated marketer. During the 3 years he spent in this role, he was also instrumental in the growing the business, expanding the agency group from a team of 10 to a true tribe of 40 plus.

Koman left DDB for a year and rejoined the DDB Group Hong Kong family again in 2019, this time as a member of the management team, helping to drive new business and strengthen the social content experience team.

Koman’s passion for creativity extends beyond the advertising world and on to the stage where he enjoys amateur dramatics and directing.