DDB Group Hong Kong emerged as the big winner at the recently held Hong Kong Effie Awards, taking home six Effie awards for its most successful McDonald’s campaigns of the past year, as well as the coveted Grand Effie, winning this award for the second consecutive year. The prestigious “Most Effective Agency of the Year” prize, introduced at this year’s awards and recognizing the most successful agency in effectiveness, was also presented to DDB Group Hong Kong.

Read more here