DDB Group Hong Kong Promotes Adrian Tso to Chief Strategy Officer

DDB Group Hong Kong has promoted Adrian Tso from Head of Strategy to Chief Strategy Officer. It will be Adrian’s fifth promotion in the nine years he has been at the agency, and second since leading the strategy team back in 2019.

The announcement comes off the back of a particularly strong year for DDB Group Hong Kong’s strategy team, receiving considerable recognition for their effectiveness work for clients.

Tso will continue to report directly to DDB Group Hong Kong CEO, Andreas Krasser, and is tasked with maintaining the strong momentum in effectiveness work for the agency while also building new business streams for the agency.